Press release

Swiss Life Asset Managers France signs the acquisition of PURE - La Madeleine, an office project under a VEFA agreement (‘a sale in future state of completion’), from BESIX RED

PURE- Offices real estate projects in La Madeleine (Lille Métropole) 07 BESIX RED

Brussels, February 6, 2025

BESIX RED France, through its subsidiary Madeleine Properties, and Swiss Life Asset Managers France have formalised the sale in future state of completion (VEFA) of PURE - La Madeleine, an office project in the heart of the European metropolis of Lille. This 8,000 m² building, designed to meet new work practices and environmental challenges, is set for delivery in mid-2027.

Designed by CAAU - Coldefy & Associés Architectes Urbanistes, the PURE - La Madeleine project represents a new milestone in the transformation of office real estate. This ambitious 8,000 m² project, scheduled for delivery in mid-2027, focuses on connectivity, sustainability and occupant wellbeing.

« This acquisition aligns perfectly with Swiss Life Asset Managers France's investment strategy. PURE - La Madeleine is an exemplary project - environmentally responsible, designed to meet corporate expectations for ‘New Ways of Working,’ and strategically located, » says Fabrice LOMBARDO, Head of Real Estate at Swiss Life Asset Managers France.

An ambitious environmental approach

PURE - La Madeleine involves the demolition of an obsolete 1980s building - which no longer met current needs or standards, particularly in terms of energy efficiency, equipment and safety – along with the removal of a surface parking lot. This project will make way for a modern and innovative 8,000 m² workspace, accompanied by an open-ground garden of nearly 1,000 m².

As part of a sustainable development approach, PURE - La Madeleine promotes soil renaturation and permeability by replacing impermeable surfaces with open green spaces, thereby contributing to rainwater management and biodiversity. The project also prioritises material reuse to reduce its ecological footprint.

By incorporating energy-efficient technologies such as solar panels and heat pumps, the project is aiming for BREEAM ‘Excellent’ and WELL ‘Gold’ certifications.

Building on the success of ICÔNE in Luxembourg, we are once again demonstrating our ability to offer innovative work experience with PURE - La Madeleine. Designed in collaboration with Coldefy & Associés Architectes Urbanistes, this project responds to new ways of working while integrating environmental considerations. PURE - La Madeleine's visionary concept convinced Swiss Life Asset Managers France, a renowned investor recognized for its commitment to high-quality, sustainable investments.

Gabriel UZGEN, Chief Executive Officer at BESIX RED

PURE connectivity, wellbeing and sustainability

PURE - La Madeleine will offer a work environment designed to foster collaboration and wellbeing. The building, composed of two wings surrounding a central atrium, will be bathed in natural light and surrounded by greenery. The creation of several outdoor terraces and a 1,000 m² landscaped garden - entrusted to local landscape architect LAND- will reduce the heat island effect, improve air quality and enhance local biodiversity.

A strategic location

Located on Avenue de la République in La Madeleine, at the heart of the Lille European Metropolis (MEL), PURE - La Madeleine will benefit from exceptional accessibility. Just a ten-minute walk from Euralille and the Lille Europe international train station, the project is part of a district known for its strong functional mix and its close proximity to major European metropolises.

By replacing an obsolete building with a modern, aesthetically pleasant and sustainable one, PURE - La Madeleine will contribute to improving both the visual appeal and functionality of the area.

Operation - Stephan LETURGEZ | BESIX RED

This agreement strengthens BESIX RED's presence in France, and more particularly in the Lille metropolitan area, following the success of our previous office project ‘Perspective’ in Euralille. It highlights our ability to propose ambitious developments, strategically located and aligned with the expectations of local players.

Stéphan LETURGEZ, Director of BESIX RED France

About BESIX RED

BESIX RED is a pan-European real estate development company, operating in residential, office, retail & services properties. As a subsidiary of BESIX Group, the company is present in Belgium and in a growing number of foreign cities. With a concern to create sustainable buildings meeting its customers’ needs, societal and ecological components, as well as innovation, form an integral part of its effort to conceive the real estate of tomorrow.

For more information, please read Mission & Values

2004 - Creation of BESIX RED | BESIX RED

Press contact BESIX RED

Lucie Cardona

Marketing & Communication Manager

+32 (0) 2 402 64 95

lucie.cardona@besixred.com

About Swiss Life Asset Managers

Swiss Life Asset Managers has more than 165 years of experience in managing the assets of the Swiss Life Group. This insurance background has exerted a key influence on the investment philosophy of Swiss Life Asset Managers, which is governed by such principles as value preservation, the generation of consistent and sustainable performance and a responsible approach to risks. Swiss Life Asset Managers offers this proven approach to third-party clients in Switzerland, France, Germany, Luxembourg, the UK, Italy and the Nordic countries.

As of 30 June 2024, Swiss Life Asset Managers managed €272.3 billion in assets for the Swiss Life Group, including more than €121.2 billion in assets under management for third parties. Swiss Life Asset Managers is a leading institutional real estate investor in Europe1. Of its €272.3 billion assets under management, €91.1 billion are invested in real estate. In addition, Swiss Life Asset Managers together with Livit manages €21.6 billion in real estate assets. As of 30 June 2024, Swiss Life Asset Managers had €112.7 billion in real estate assets under management.

Swiss Life Asset Managers employs more than 2200 people in Europe.

Building financial independence to live according to your own choices

Swiss Life empowers everyone to build financial independence so they can live according to their own choices and face the future with confidence. This is also the goal of Swiss Life Asset Managers: we think long-term and act responsibly. We use our knowledge and experience to develop future-oriented investment solutions. In this way, we help our clients achieve their long-term investment goals. This then enables their clients to plan for the long term and build their financial independence to live according to their own choices. 1 Nr. 1 IPE Top 150 Real Estate Investment Managers 2023 Ranking Europe, Nr. 2 INREV Fund Manager Survey 2024

For more information, please visit Swiss Life Asset Managers – Swiss Life Asset Managers